DiamondAvenue.com is the place to learn about Fancy Cognac Color Diamonds

Cognac color diamonds contain vivid browns with secondary hues of orange in them. The Argyle Diamond Mine in Western Australia produces over 50% of the worlds brown (cognac) diamonds, the remainder are mined in Africa.  The GIA describes cognac color diamonds as fancy orange brown, fancy deep orange brown, fancy dark orange brown, fancy dark brown and so on.

Several years ago, the mine began a geniust marketing campaign by changing the name (brown) to something far more attractive (Cognac, a drink known for being the drink of the wealthy).  This association has helped to increase the stone’s desirability and stimulate sales.