Privacy Policy
DiamondAvenue.com
Effective Date: September 19, 2026
Last Updated: September 19, 2026
DiamondAvenue.com is operated by The Electric Press® (“DiamondAvenue,” “we,” “us,” or “our”).
This Privacy Policy describes, in general terms, the types of information that may be collected in connection with DiamondAvenue.com, how that information may be used or disclosed, and privacy rights that may be available under applicable law.
DiamondAvenue.com is primarily an informational, educational, and shopping-reference website concerning diamonds, gemstones, jewelry, and related subjects. The Website may contain advertising, affiliate links, and links to independent third-party websites.
This Privacy Policy applies only to DiamondAvenue.com and other online services operated by us that specifically link to this Privacy Policy.
It does not govern independent merchants, affiliate networks, advertisers, social-media services, advertising platforms, analytics providers, or other third-party websites and services that maintain their own privacy practices.
This Privacy Policy is intended to provide general information about Website privacy practices. It is not intended to create rights or obligations beyond those provided by applicable law.
Please also review our Legal Policy and Terms and Cookie Policy .
Privacy Policy Contents
- Scope and Purpose
- Information That May Be Collected
- Sources of Information
- How Information May Be Used
- How Information May Be Disclosed
- Cookies and Similar Technologies
- Advertising, Affiliate Links and Data Sharing
- Privacy Preference Signals and Do Not Track
- Data Retention
- Information Security
- Children and Minors
- Privacy Rights and Requests
- California Privacy Information
- Other U.S. State Privacy Laws
- International Visitors
- Third-Party Websites
- Changes to this Privacy Policy
- Contact Information
1. Scope and Purpose
This Privacy Policy describes information that may be collected when a visitor uses DiamondAvenue.com and the general purposes for which that information may be used.
For purposes of this Privacy Policy, the terms “Personal Information” and “Personal Data” generally refer to information that identifies, relates to, describes, or may reasonably be associated with an individual or household, subject to the definitions contained in applicable law.
Applicable privacy laws differ by jurisdiction and may contain different definitions, exceptions, thresholds, requirements, and consumer rights.
Information that has been aggregated, anonymized, or de-identified may not constitute Personal Information under applicable law.
2. Information That May Be Collected
The types of information associated with a visit to DiamondAvenue.com depend upon how the visitor uses the Website and which Website features, third-party services, advertising services, or affiliate programs are active at the time.
Information You Provide
If you voluntarily contact DiamondAvenue.com, information you provide may include:
- your name;
- email address;
- telephone number;
- postal address, if supplied;
- the contents of your communication; and
- other information that you voluntarily choose to provide.
Internet and Device Information
When a visitor accesses the Website, certain technical information may be generated automatically by web servers, browsers, hosting services, analytics technologies, advertising services, or other Website technologies.
Depending upon the services in use, such information may include:
- Internet Protocol (IP) address;
- browser type or version;
- device type;
- operating system;
- referring website or page;
- pages viewed;
- links selected;
- dates and times of visits;
- general Website activity; and
- similar browser, server, or device information.
Approximate Location Information
An IP address or similar technical information may provide an approximate geographic location, such as a city, region, or country.
DiamondAvenue.com does not ordinarily request precise location information from visitors.
Affiliate and Commercial Information
The Website may contain links to independent merchants or affiliate partners.
When a visitor follows an affiliate link, information associated with that referral may be generated or received by the merchant, affiliate network, advertising service, or other third party involved in the referral.
Payment Information
DiamondAvenue.com primarily provides informational, educational, advertising, affiliate, and shopping-reference content.
Purchases made after following a link to an independent merchant are generally transactions between the visitor and that merchant.
DiamondAvenue.com does not ordinarily process complete payment-card information for purchases made directly from independent third-party merchants.
Sensitive Information
DiamondAvenue.com does not ordinarily request Social Security numbers, government identification numbers, medical information, biometric information, financial account passwords, or other highly sensitive Personal Information from Website visitors.
Visitors should avoid sending sensitive information through ordinary email or Website communications unless necessary.
3. Sources of Information
Information associated with use of DiamondAvenue.com may come from sources including:
- Visitors directly, such as through emails or other communications.
- Browsers and devices, through the ordinary operation of Internet and web technologies.
- Website hosting and technology providers.
- Analytics services, if used.
- Advertising services, if used.
- Affiliate networks and merchants associated with referral links.
- Other third-party services incorporated into or linked from the Website.
Not every category or source listed above necessarily applies to every visitor or every visit.
4. How Information May Be Used
Depending upon the information and circumstances, information associated with the Website may be used for purposes such as:
- operating and maintaining DiamondAvenue.com;
- providing requested information;
- responding to communications;
- understanding general Website traffic and usage;
- evaluating Website content and performance;
- identifying technical problems;
- addressing spam, fraud, malicious activity, or Website abuse;
- administering affiliate relationships;
- measuring advertising or referral activity where applicable;
- maintaining records;
- responding to legal requests or disputes; and
- other purposes reasonably related to operation of the Website.
5. How Information May Be Disclosed
Information may be transmitted or disclosed in connection with Website operation or third-party services.
Website and Technology Providers
Website hosting companies, security services, analytics providers, content-delivery services, email providers, and other technology providers may process information in connection with services they provide.
Affiliate Networks and Merchants
Referral information or technical information may be transmitted when a visitor follows a link to an independent merchant or affiliate partner.
Advertising and Analytics Services
If advertising or analytics technologies are used, the providers of those technologies may receive information such as IP addresses, browser information, device information, cookies, identifiers, or Website activity.
Legal Matters
Information may be disclosed where disclosure is required by applicable law, legal process, court order, subpoena, government request, or other legal requirement.
Information may also be relevant to protecting legal rights, addressing suspected fraud or misuse, resolving disputes, or protecting the Website or other persons.
Business Changes
Information associated with the Website may become part of a transaction involving a transfer, sale, reorganization, merger, acquisition, or other change involving the Website or its assets.
6. Cookies and Similar Technologies
DiamondAvenue.com and third-party services used with the Website may use cookies, pixels, tags, scripts, local storage, or similar technologies.
Depending upon the technology involved, these technologies may be used for purposes such as:
- basic Website operation;
- security;
- remembering preferences;
- Website analytics;
- traffic measurement;
- affiliate referral attribution;
- advertising; and
- other Website-related functions.
Some browsers allow visitors to restrict, block, or delete cookies. Browser settings and available Website controls may affect how certain technologies operate.
Privacy and cookie-consent requirements vary by jurisdiction. Where applicable law provides particular rights concerning cookies or similar technologies, those rights are governed by that law.
Additional information about cookies and Website terms is available in our Terms and Cookie Policy .
7. Advertising, Affiliate Links and Data Sharing
DiamondAvenue.com may participate in advertising and affiliate programs.
DiamondAvenue.com is not operated as a consumer data brokerage service.
Certain privacy laws use broad definitions of terms such as “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising.”
As a result, transmission of cookies, online identifiers, referral information, or Website activity to certain advertising, analytics, affiliate, or technology providers may be treated as a sale, sharing, or targeted-advertising activity under some laws even when Personal Information is not sold for money in the ordinary sense.
Whether a particular privacy law applies depends upon factors including the jurisdiction involved, the definitions and thresholds contained in that law, and the particular technology or business activity at issue.
Nothing in this Privacy Policy is intended to limit an opt-out or other privacy right that a visitor may have under applicable law.
8. Privacy Preference Signals and Do Not Track
Global Privacy Control
Certain browsers, extensions, and devices may transmit privacy preference signals such as Global Privacy Control (“GPC”).
Privacy laws in some jurisdictions may give legally recognized privacy preference signals particular legal effect.
Whether and how such a signal applies to DiamondAvenue.com depends upon the applicable law, the Website technologies involved, and whether the relevant statutory requirements apply.
Nothing in this Privacy Policy is intended to restrict any right arising from a legally recognized privacy preference signal under applicable law.
Do Not Track
Some browsers provide a legacy “Do Not Track” or “DNT” setting.
There is no single uniform industry standard governing the interpretation of all legacy DNT signals.
9. Data Retention
Personal Information may be retained for periods reasonably related to the purpose for which the information was collected or received, Website operation, communications, recordkeeping, security, affiliate administration, dispute resolution, or other legitimate purposes.
Retention periods may vary depending upon the type of information, how it was obtained, the services involved, and any applicable legal requirements.
Third-party providers may maintain their own data retention practices under their respective terms and privacy policies.
10. Information Security
Information transmitted over the Internet or stored electronically is subject to security risks.
No website, Internet transmission, computer system, electronic communication, or method of electronic storage can be guaranteed to be completely secure.
DiamondAvenue.com therefore does not guarantee the absolute security of information transmitted to or from the Website.
Visitors should use appropriate care when transmitting Personal Information or sensitive information over the Internet.
Any obligations relating to information security or security incidents are subject to applicable law.
11. Children and Minors
DiamondAvenue.com is a general-audience Website and is not directed primarily to children under 13 years of age.
The Website does not intentionally seek Personal Information from children under 13 through child-directed services.
Parents or guardians who believe that a child has provided Personal Information directly to DiamondAvenue.com may contact us using the contact information provided below.
Children's privacy rights and any obligations relating to information concerning minors are governed by applicable law.
12. Privacy Rights and Requests
Depending upon where a visitor resides and whether a particular privacy law applies to DiamondAvenue.com, the visitor may have privacy rights concerning Personal Information.
Such rights may include, where provided by applicable law:
- requesting information about Personal Information;
- requesting access to Personal Information;
- requesting correction of inaccurate Personal Information;
- requesting deletion of certain Personal Information;
- requesting a portable copy of certain Personal Information;
- opting out of certain sales or sharing of Personal Information;
- opting out of certain targeted advertising;
- limiting certain uses of sensitive Personal Information;
- withdrawing consent where a right to withdraw consent applies;
- using an authorized agent where permitted; or
- appealing certain decisions where a statutory appeal right exists.
These rights are not identical in every jurisdiction and may be subject to statutory definitions, thresholds, exceptions, verification requirements, and limitations.
A visitor wishing to make a privacy-related inquiry or request may contact:
Please include “Privacy Request” in the subject line and provide enough information to describe the nature of the request.
Whether and how a particular request must be verified, processed, granted, denied, or answered is determined by applicable law.
13. California Privacy Information
California privacy laws may provide California residents with additional rights under certain circumstances.
The California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to businesses that fall within the definitions and thresholds established by that law.
Nothing in this section is intended to state that every provision of the CCPA necessarily applies to DiamondAvenue.com.
Potential Categories of Information
Depending upon how a visitor uses the Website and which technologies are active, categories of information associated with Website use may include:
- identifiers, such as IP addresses or online identifiers;
- contact information voluntarily provided by a visitor;
- Internet or electronic network activity;
- affiliate or commercial interaction information;
- approximate location derived from an IP address;
- communications sent directly to DiamondAvenue.com; and
- information generated through cookies or similar technologies.
Not every category listed above necessarily applies to every visitor.
Potential Sources
Information may come from visitors, browsers, devices, Website-hosting providers, analytics services, advertising services, affiliate networks, merchants, or other Website technology providers.
Potential Uses
Information may be associated with Website operation, communications, analytics, security, advertising, affiliate referral attribution, content improvement, recordkeeping, or other Website-related purposes.
California Consumer Rights
Where the CCPA applies, California law may provide rights that include:
- the right to know certain information about collection and use of Personal Information;
- the right to request access to certain Personal Information;
- the right to request deletion, subject to exceptions;
- the right to request correction of inaccurate Personal Information;
- the right to opt out of certain sale or sharing of Personal Information;
- certain rights concerning sensitive Personal Information; and
- protections against unlawful discrimination for exercising rights provided by the law.
California law also recognizes Global Privacy Control as an opt-out mechanism in circumstances in which the applicable requirements of California law apply.
California privacy rights, procedures, exceptions, and limitations are determined by applicable California law.
California Minors
California law may provide certain minors with rights concerning content or information that they have posted to particular online services.
DiamondAvenue.com does not currently operate as a general public social-networking or user-posting service.
14. Other U.S. State Privacy Laws
A number of U.S. states have enacted consumer privacy laws.
Whether a particular state privacy law applies to DiamondAvenue.com depends upon the scope, definitions, thresholds, exemptions, and other requirements of that law.
Where applicable, state law may provide rights concerning access, correction, deletion, portability, targeted advertising, sale of Personal Data, profiling, consent, authorized agents, appeals, or other privacy matters.
A visitor may contact DiamondAvenue.com regarding a state-law privacy question at:
Applicable law determines whether and how a particular request must be handled.
15. International Visitors
DiamondAvenue.com is operated from the United States and is primarily directed to visitors in the United States.
Visitors accessing the Website from another country should understand that information associated with Website use may be processed in the United States or through service providers operating in other countries.
Privacy and data-protection laws vary among countries.
Residents of the European Economic Area, European Union, United Kingdom, or other jurisdictions may have additional rights if the privacy laws of their jurisdiction apply to the particular processing activity and to DiamondAvenue.com.
Such rights may include access, correction, deletion, restriction, objection, portability, withdrawal of consent, or the ability to contact an appropriate supervisory authority.
Whether such rights apply is determined by applicable law.
16. Third-Party Websites
DiamondAvenue.com may contain links to independent merchants, affiliate partners, advertisers, social-media services, informational resources, and other third-party websites.
When a visitor follows a link to another website, the visitor leaves DiamondAvenue.com and becomes subject to the privacy practices, terms, and technologies of that third party.
DiamondAvenue.com does not control the privacy, security, cookie, data-collection, or data-retention practices of independent third parties.
Visitors should review the privacy policy and terms of any third-party website they choose to visit.
Additional information concerning third-party links and affiliate relationships is available in our Legal Policy .
17. Changes to this Privacy Policy
This Privacy Policy may be revised from time to time to reflect changes involving the Website, technology, third-party services, business practices, or applicable law.
The date shown near the top of this page indicates the version currently posted on DiamondAvenue.com.
Visitors are encouraged to review this Privacy Policy periodically if they wish to remain informed about the Website's privacy disclosures.
Any additional notice or consent required for a particular change is governed by applicable law.
18. Contact Information
Questions about this Privacy Policy or privacy-related inquiries may be directed to:
DiamondAvenue.comATTN: Privacy / Legal Compliance
Email: info@diamondavenue.com
For a privacy-rights inquiry, visitors may include “Privacy Request” in the email subject line.
Privacy inquiries and requests are subject to the requirements, rights, exceptions, verification procedures, and response requirements of applicable law.