Terms and Cookie Policy

DiamondAvenue.com
Effective Date: September 19, 2026
Last Updated: September 19, 2026

DiamondAvenue.com is operated by The Electric Press® (“DiamondAvenue,” “we,” “us,” or “our”).

This Terms and Cookie Policy describes general conditions relating to use of DiamondAvenue.com and provides information concerning cookies and similar technologies that may operate in connection with the Website.

DiamondAvenue.com is primarily an informational, educational, advertising, affiliate, and shopping-reference website concerning diamonds, gemstones, jewelry, and related subjects.

This Policy should be read together with our Privacy Policy and Legal Policy .

The Privacy Policy addresses Personal Information and privacy rights. The Legal Policy contains additional legal notices, affiliate disclosures, intellectual property provisions, disclaimers, and related legal terms.

This Policy is intended to describe Website practices and general conditions of use. It is not intended to create rights or obligations beyond those provided by applicable law.

Policy Contents

1. Scope and Website Use
2. Permitted Use
3. Website Content
4. Third-Party and Affiliate Links
5. Cookies and Similar Technologies
6. Types of Cookies and Technologies
7. Necessary and Technical Cookies
8. Preference and Functional Cookies
9. Analytics and Performance Technologies
10. Advertising and Affiliate Technologies
11. Third-Party Cookies
12. Cookie Choices
13. Browser and Device Controls
14. Privacy Preference Signals
15. Effects of Blocking Cookies
16. Changes to this Policy
17. Contact Information

1. Scope and Website Use

This Policy applies to DiamondAvenue.com and pages operated by DiamondAvenue.com that link to this Policy.

Visitors may use the Website for lawful personal, informational, educational, and shopping-reference purposes.

Use of the Website is also subject to our Legal Policy and Privacy Policy .

Cookie consent is separate from general Website use. Merely visiting or continuing to browse the Website should not be understood as consent to non-essential cookies where applicable law requires affirmative consent.

2. Permitted Use

Visitors should use DiamondAvenue.com in a lawful manner and should not intentionally interfere with the normal operation, security, availability, or functionality of the Website.

Activities that interfere with Website operation, violate applicable law, infringe the rights of others, introduce malicious code, attempt unauthorized access, or misuse Website resources may be restricted or addressed as circumstances warrant.

Additional provisions concerning Website use are contained in the Legal Policy .

3. Website Content

DiamondAvenue.com provides information relating to diamonds, gemstones, jewelry, shopping resources, and related subjects.

Website content may be revised, expanded, corrected, removed, or otherwise changed from time to time.

Provisions concerning informational content, accuracy, warranties, copyright, trademarks, liability, and other legal matters are contained in the Legal Policy .

4. Third-Party and Affiliate Links

DiamondAvenue.com may contain links to independent merchants, advertisers, affiliate partners, social-media services, informational resources, and other third-party websites.

Some links may be affiliate links. Referral or transaction information may be used by an affiliate network or merchant to associate a visitor's activity with DiamondAvenue.com.

When a visitor follows a third-party link, the visitor leaves DiamondAvenue.com and becomes subject to that third party's own terms, privacy practices, cookie practices, and technologies.

Additional information concerning affiliate relationships and third-party websites is available in our Legal Policy .

5. Cookies and Similar Technologies

Cookies are small files or pieces of data that a website or related service may store on or access from a computer, mobile device, browser, or other device.

Cookies may perform functions such as recognizing a browser, remembering preferences, supporting Website functions, measuring Website usage, attributing referrals, or supporting advertising.

Similar technologies may include pixels, tags, web beacons, scripts, local storage, device identifiers, or other technologies that store or communicate information associated with Website activity.

References to “cookies” in this Policy may include similar technologies where appropriate.

Cookies may include:

• First-party cookies, associated with the Website being visited.
• Third-party cookies, associated with an independent service or provider.
• Session cookies, which generally expire during or after a browsing session.
• Persistent cookies, which may remain for a period determined by the cookie or service provider unless deleted earlier.

6. Types of Cookies and Technologies

Depending upon the Website services and technologies active at a particular time, cookies or similar technologies may fall into categories such as:

• necessary or technical;
• preference or functional;
• analytics or performance;
• advertising or marketing;
• affiliate or referral attribution; and
• third-party content or service technologies.

Not every category necessarily applies to every visitor or every visit.

Technologies used by third parties may change independently of DiamondAvenue.com.

7. Necessary and Technical Cookies

Certain cookies or similar technologies may be used for functions necessary or technically important to operation of the Website or to provide a function requested by a visitor.

Depending upon Website configuration, examples may include technologies associated with:

• Website security;
• network management;
• load balancing;
• session management;
• fraud or abuse prevention;
• recording a visitor's cookie or privacy preference; or
• providing a Website function specifically requested by the visitor.

Whether a particular cookie qualifies as strictly necessary depends upon its function and applicable law.

8. Preference and Functional Cookies

Preference or functional cookies may be used to remember choices or settings associated with a visitor's browser or device.

Examples may include remembering:

• display preferences;
• language preferences;
• cookie choices;
• other Website settings; or
• information associated with an optional Website feature.

Whether consent is required for a particular functional cookie depends upon its purpose and applicable law.

9. Analytics and Performance Technologies

DiamondAvenue.com may use analytics or performance technologies to obtain information concerning Website traffic and general Website usage.

Depending upon the service involved, such technologies may provide information concerning:

• pages viewed;
• referring pages or websites;
• approximate visit duration;
• browser or device information;
• general geographic information;
• Website navigation; or
• technical errors or performance.

Analytics technologies are not automatically considered strictly necessary merely because they may be useful for understanding Website performance.

Consent or other visitor choices may apply depending upon the jurisdiction, technology involved, and applicable law.

10. Advertising and Affiliate Technologies

DiamondAvenue.com may participate in advertising and affiliate programs.

Cookies or similar technologies associated with those programs may be used for purposes such as:

• recording that a referral occurred;
• associating a referral with DiamondAvenue.com;
• measuring advertising activity;
• measuring affiliate activity;
• preventing fraudulent referrals;
• frequency measurement;
• understanding advertising interactions; or
• other purposes determined by the applicable provider.

Some privacy laws may characterize particular advertising technologies as targeted advertising, cross-context behavioral advertising, sharing, or sale of Personal Information.

Applicable privacy rights concerning such activities are discussed in our Privacy Policy .

11. Third-Party Cookies

Third-party services incorporated into or linked from DiamondAvenue.com may use their own cookies or similar technologies.

Depending upon Website configuration, these services may include:

• analytics providers;
• advertising providers;
• affiliate networks;
• merchants;
• social-media services;
• video or media providers;
• security or hosting services; and
• other Website technology providers.

Third-party providers control their own technologies and may change their cookie names, purposes, durations, or practices independently of DiamondAvenue.com.

Visitors who interact with a third-party service should review that provider's privacy and cookie information for current details.

12. Cookie Choices

Visitors may have choices concerning cookies and similar technologies through browser settings, device settings, Website controls, or controls provided by third-party services.

If DiamondAvenue.com displays a cookie-consent banner or similar preference control, visitors may use the available controls to indicate their preferences.

Depending upon Website configuration, available choices may include accepting, declining, or managing certain categories of cookies.

Cookie and consent requirements vary by jurisdiction.

Where applicable law requires affirmative consent for a non-essential cookie or similar technology, merely continuing to browse the Website should not by itself be understood as affirmative consent.

Nothing in this section is intended to limit a cookie, privacy, or consent right provided by applicable law.

13. Browser and Device Controls

Most modern web browsers provide controls that may allow a visitor to:

• view stored cookies;
• delete cookies;
• block some or all cookies;
• block third-party cookies;
• clear cookies when the browser is closed;
• use private or incognito browsing modes; or
• manage Website permissions or privacy settings.

Browser controls differ among browsers, devices, and software versions.

Visitors should consult the help, privacy, or settings section of their browser or device for current instructions.

Deleting cookies may also remove stored preferences, including previously recorded cookie preferences.

14. Privacy Preference Signals

Certain browsers, extensions, and devices may transmit privacy preference signals, including Global Privacy Control (“GPC”).

The legal effect of a privacy preference signal depends upon applicable law, the jurisdiction involved, the Website technologies in use, and whether the relevant privacy law applies to DiamondAvenue.com.

Additional information concerning privacy preference signals and privacy rights is available in our Privacy Policy .

Nothing in this Policy is intended to restrict a right arising from a legally recognized privacy preference signal under applicable law.

15. Effects of Blocking Cookies

Blocking or deleting cookies may affect some Website functions or third-party services.

For example, a Website or service may be unable to remember settings or preferences after a cookie has been deleted or blocked.

Whether a particular feature is affected depends upon the cookie or technology involved.

16. Changes to this Policy

This Terms and Cookie Policy may be revised from time to time to reflect changes involving the Website, technology, third-party services, cookie practices, or applicable law.

The date shown near the top of this page indicates the version currently posted on DiamondAvenue.com.

Visitors may review this page periodically if they wish to remain informed about the Website's current terms and cookie disclosures.

Any particular notice or consent requirements associated with a change are governed by applicable law.

17. Contact Information

Questions concerning this Terms and Cookie Policy may be directed to:

Related Policies

Legal Policy   |   Privacy Policy   |   Terms and Cookie Policy

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